When the Women in Development approach emerged in the 1970s, it represented a groundbreaking shift in how development practitioners thought about gender. For the first time, women were recognized not just as passive recipients of aid but as economic actors whose contributions mattered to national progress. Yet as the years passed, feminist scholars and activists began identifying significant flaws in this framework-critiques that would eventually reshape the entire field of gender and development.
Table of Contents
- Marxist and feminist critiques of WID’s economic focus
- The failure to challenge patriarchal systems
- The problem of homogeneity: treating all women as the same
- Western bias and colonial perspectives
- Ignoring intersecting forms of oppression
- How WID’s shortcomings paved the way for GAD
- The shift from women to gender
- Addressing power and challenging structures
- Embracing diversity and context
Marxist and feminist critiques of WID’s economic focus
One of the most profound criticisms of WID came from Marxist and socialist feminists who argued that the approach was fundamentally limited by its exclusive focus on economic integration. WID accepted existing social structures without questioning the sources of women’s subordination and oppression, making it a fundamentally non-confrontational approach that failed to address why women had not benefited from development strategies in the first place.
These critics pointed out that WID’s emphasis on integrating women into existing economic systems essentially asked women to fit into structures that were designed to exploit them. By focusing solely on productive labor while ignoring reproductive concerns and social welfare, the approach treated women as economic units rather than as human beings with complex needs and aspirations. This narrow focus meant that WID interventions often increased women’s workload without addressing the fundamental power imbalances that kept them marginalized.
Think about a woman farmer in rural Kenya who participates in a WID project designed to teach modern agricultural techniques. The program might help her grow more crops and earn more income-but it does nothing to address the fact that she has no legal right to own the land she farms, that her husband controls all household income, or that she still bears sole responsibility for childcare, cooking, and household management. The economic gains are real but limited, because the underlying structures of inequality remain untouched.
The failure to challenge patriarchal systems
Marxist feminists argued that WID’s approach was problematic because it viewed women’s disadvantage as merely a matter of exclusion from economic opportunities rather than as a result of systematic exploitation under both capitalism and patriarchy. The approach assumed that simply bringing women into the development process would automatically improve their status, without recognizing that the very systems into which they were being integrated were designed to perpetuate inequality.
WID failed to tackle the unequal gender relations and roles that formed the basis of women’s exclusion and gender subordination, choosing instead to work within existing frameworks rather than challenge them. This meant that development projects might give women access to credit or training, but they rarely questioned why women needed these special programs in the first place or addressed the cultural norms and legal structures that prevented women from accessing resources on equal terms with men.
The problem of homogeneity: treating all women as the same
Perhaps one of the most damaging critiques of WID was its tendency to treat women as a homogeneous category, ignoring the vast differences in women’s experiences based on class, race, ethnicity, geography, and other social identities. This oversight became particularly apparent as scholars from the Global South began challenging Western feminist frameworks.
Third World women were often portrayed as a homogeneous entity, when in fact their experience of oppression was informed by their geography, history, and culture. A wealthy urban woman in Mumbai faces very different challenges than a rural farmer in Bihar, yet WID approaches often designed one-size-fits-all interventions that failed to account for these contextual differences.
Western bias and colonial perspectives
Critics pointed out that WID frameworks were heavily influenced by Western liberal feminism and its particular understanding of women’s liberation. Women from poorer countries were predominantly depicted as victims and victimized, passive subjects who needed to be saved by development interventions designed in the Global North. This paternalistic approach failed to recognize that women in developing countries had always been active economic and political agents in their own communities.
The WID view applied a general definition to the status and experiences of women in Third World countries, failing to recognize the agency and diverse strategies that women employed to navigate their circumstances. For instance, informal sector work-which many women in developing countries relied upon-was often dismissed as “traditional” and therefore backward, when in reality it represented sophisticated economic activity adapted to local conditions.
Ignoring intersecting forms of oppression
The concept of intersectionality-the understanding that different forms of oppression interact and compound each other-was largely absent from WID thinking. WAD advocates argued that WID focused on women as a unit of analysis without recognizing the important divisions that exist among women and the frequent exploitation that occurs in most societies of poor women by richer ones.
A Dalit woman in India, for example, faces discrimination not just because of her gender but also because of her caste, class position, and possibly religion. WID programs that ignored these intersecting identities often ended up benefiting relatively privileged women while leaving the most marginalized behind. Development projects might successfully train middle-class women for formal employment while doing nothing for landless agricultural laborers who lacked the education, social capital, or family support to participate.
How WID’s shortcomings paved the way for GAD
The mounting criticisms of WID didn’t just represent academic debates-they reflected real failures in development practice that affected millions of women’s lives. These limitations ultimately catalyzed the emergence of new approaches, particularly the Gender and Development framework that arose in the 1980s.
The shift from women to gender
GAD emerged as a critical response to the shortcomings of earlier development strategies, especially the Women in Development approach. While WID focused on integrating women into development projects, GAD took a more holistic view, examining the structural roots of gender inequality and emphasizing that gender relations-the socially constructed relationships between men and women-needed to be transformed.
This represented a fundamental conceptual shift. Rather than simply asking how to bring women into existing development processes, GAD questioned the processes themselves. GAD is based on three premises: gender relations are fundamentally power relations, gender is a socio-cultural construction rather than a biological given, and structural changes in gender roles and relations are possible.
Addressing power and challenging structures
Unlike WID’s non-confrontational approach, GAD directly challenged patriarchal structures and power imbalances. It recognized that achieving gender equality required more than just economic opportunities-it demanded transformation of the social, political, and economic systems that perpetuated inequality. GAD emphasized that both women and men needed to be involved in this transformation, since gender relations involve both parties.
GAD focuses primarily on the gendered division of labor and gender as a relation of power embedded in institutions, using frameworks like gender roles analysis and social relations analysis to understand how power operates. This meant examining not just women’s productive work but also their reproductive labor, their access to resources and decision-making power, and the cultural norms that shaped their opportunities.
Embracing diversity and context
GAD also attempted to address the homogeneity problem by recognizing diversity among women and the importance of context. Rather than prescribing universal solutions, GAD approaches emphasized participatory processes where women themselves could identify their needs and priorities. This shift acknowledged that women in different contexts-whether defined by geography, class, ethnicity, or other factors-faced different challenges and required tailored solutions.
The evolution from WID to GAD represented more than just a change in terminology or strategy. It reflected a deepening understanding of how gender inequality is produced and maintained, and what it would take to achieve genuine transformation. While WID asked how to integrate women into development, GAD asked how to transform development itself to address the root causes of gender inequality.
What do you think? How can development practitioners today avoid falling into the same traps that limited WID-focusing narrowly on economic integration while ignoring power structures and diversity? What lessons from the WID critique remain relevant as we continue working toward gender equality in development?
References
- https://www.researchgate.net/profile/Solomon-Mwije/publication/367479768_A_PARADIGM_SHIFT_FROM_WOMEN_IN_DEVELOPMENT_WID_TO_GENDER_AND_DEVELOPMENT_GAD_Examining_why_there_was_a_paradigm_shift_from_WID_-_WAD_to_GAD_in_an_Effort_to_Address_Gender_Inequalities/links/63d44d31c465a873a262b18a/A-PARADIGM-SHIFT-FROM-WOMEN-IN-DEVELOPMENT-WID-TO-GENDER-AND-DEVELOPMENT-GAD-Examining-why-there-was-a-paradigm-shift-from-WID-WAD-to-GAD-in-an-Effort-to-Address-Gender-Inequalities.pdf
- https://medium.com/@DevonOMatthews/wid-wad-gad-or-what-9242552bb67e
- https://en.wikipedia.org/wiki/Gender_and_development
- https://en.wikipedia.org/wiki/Intersectionality
- https://www.tandfonline.com/doi/full/10.1080/0966369X.2022.2126826
- https://gender.study/issues-of-gender-and-development/gender-and-development-addressing-inequalities/
- https://www.unescwa.org/sd-glossary/gender-and-development-gad

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